Free Comic Book Day is an annual promotional effort by the North American comic book industry to help bring new readers into independent comic book stores. Normally one single day, the COVID-19 crisis of 2020 forced the organizers to rethink the event protocols and instead most store owners offered a Free Comic Book Summer.

This 2021 year, the industry is back to a single day on Saturday August 14, although many shops expanded the event to Sunday August 15 as well. The event includes comic book signings by writers, illustrators, and artists, events just for kids, and sales on exclusive products at most comic book specialty stores throughout the country.

Read the full article at LA Times