The Marvel Cinematic Universe (MCU for short), is different fundamentally from the comic book series, in terms of its audience, its storyline methods, and of course in terms of its ability to present narrative storylines utilizing the live-action and CGI magic of movie media.
Now another format for telling the stories of the Marvel Cinematic Universe has come to life: the in-person Avengers Campus experience at Disney’s California Adventure park in Anaheim, opening this week. Similar to Anaheim Disneyland’s Star Wars: Galaxy’s Edge, the themed land is an attempt at a full-immersion experience, and includes rides (such as Spider-Man’s Web Slinger and the Guardians of the Galaxy ride), themed restaurants and foods (a shwarma food-truck! Ant-man’s small and enlarged food!), wandering costumed characters that interact with guests to teach or point out events, and a thoroughly Imagineering©-designed land with exquisite almost-complete back-stories for each ride, character, corner and visual experiences.
And read Wired Magazine’s take on Avengers Campus, pointing out that it’s a difficult change from the screen movie-watching experience of too-real digital versions of humans, to experiencing very-real humans posing as people who have been digital-only for a very long time.